PENCILS OF PROMISE
FOUNDATION OF DREAMS
What did you want to be when you grew up? First dreams are always the grandest because they are pure aspiration with no regard to limitation. To children in the third world, a school is not simply a font of knowledge; it’s a chance to form their first big dream. With this campaign, the Pencils of Promise schools will come to represent more than just a roof and four walls. They will become sources of inspiration as the foundation is literally built by the dreams of real life benefactors.
2013 ONE SHOW MERIT - INTEGRATED BRANDING CAMPAIGN